The International Tropical Fruits Network (TFNet) is exploring the development of a comprehensive trade intelligence platform as a value-added service for its members, aimed at enhancing trade facilitation and improving market access for exporters of tropical fruits.
As part of this initiative, Mr. Khairul Anuar Mohd Shah, Managing Director of Agrionyx Group, paid a courtesy visit to Mr. Muhamed Salim bin Mohd Ali, Chief Executive Officer of TFNet, on 5 August 2026. He was accompanied by Dr. Siti Nur Syuhada binti Musa, Senior Lecturer at Universiti Putra Malaysia (UPM).
During the meeting, discussions focused on the proposed TFNet Trade Directory, which is envisioned to provide members with access to reliable and up-to-date trade intelligence sourced from leading international databases. The platform is expected to include valuable market information such as import prices, market trends, buyer and importer databases, as well as other trade-related data to support informed business decisions.
Mr. Khairul highlighted that timely access to market intelligence, particularly import price information, enables exporters to better understand market conditions, negotiate competitively, and maximise export returns. He further noted that access to quality trade data would provide significant added value to TFNet members and could serve as an attractive incentive for private companies to join the Network as Associate Members.
To support this initiative, Mr. Khairul expressed his commitment to facilitate meetings between TFNet and several international trade database providers to explore potential collaboration and access to global market information.
Agrionyx Group is a Malaysian agri-business and consultancy company involved in large-scale agricultural development projects, particularly in the pineapple industry. The discussion marks another step in TFNet’s ongoing efforts to strengthen trade facilitation, promote market transparency, and expand the range of practical services offered to its members and stakeholders.
