The California Avocado Commission is bringing back its integrated marketing program for Fourth of July with a program that features consumer and trade advertising, social media, public relations and customized retailer support. The U.S. avocado category shipments are expected to hit more than 120 million pounds during the FourthContinue Reading

  The International Tropical Fruits Network (TFNet), the Department of Agriculture – Bureau of Plant Industry, Philippines (BPI), and the PhilFruits Association, Inc. (PFA) are jointly organizing the International Symposium on Tropical Fruits: Towards Sustainable Fruit Production and Global Food Security (ISTF2016) on 29 August-03 September 2016 in Davao City,Continue Reading

    Smallholder passionfruit growers in northern Peru are gearing up to send a trial shipment to the Netherlands for the first time, with the help of government support.   Public entity Sierra Exportadora worked with the country’s National Fruit Program to help three grower associations in Lambayeque gain access toContinue Reading

  Avocados From Mexico, the No. 1 selling avocado in the United States, will be unveiling an early preview of its 2016-17 trade program at the United Fresh show, including new seasonal promotions, merchandising solutions and digital innovations to drive consumer demand and category growth.   The multi-tiered program willContinue Reading

  The head of one of the industry’s leading avocado companies expects fresh operations will continue to track positively this year with double-digit gross margin growth, and is also upbeat about the impact of a U.S. opening for imports from the Mexican state of Jalisco.   In Calavo Growers’ results announcement for theContinue Reading