GERMANY: Labelling lone bananas as ‘sad singles’ compels buyers to reduce food waste
SOURCE: Lawrence MathesonRod & Minchin PA, Mirror Researchers have found that labelling lone bananas as “sad singles” pulls at shoppers’ heartstrings, boosting sales by over half. Retailers discovered that giving loose, unsold single bananas an emotional spin can drive customers to pick up the often-ignored fruit. By placing a signContinue Reading