The California Avocado Commission is bringing back its integrated marketing program for Fourth of July with a program that features consumer and trade advertising, social media, public relations and customized retailer support. The U.S. avocado category shipments are expected to hit more than 120 million pounds during the FourthContinue Reading

    Smallholder passionfruit growers in northern Peru are gearing up to send a trial shipment to the Netherlands for the first time, with the help of government support.   Public entity Sierra Exportadora worked with the country’s National Fruit Program to help three grower associations in Lambayeque gain access toContinue Reading